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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">bibliotekovedenie</journal-id><journal-title-group><journal-title xml:lang="ru">Библиотековедение</journal-title><trans-title-group xml:lang="en"><trans-title>Bibliotekovedenie [Russian Journal of Library Science]</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0869-608X</issn><issn pub-type="epub">2587-7372</issn><publisher><publisher-name>Russian State Library</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.25281/0869-608X-2017-66-1-41-48</article-id><article-id custom-type="elpub" pub-id-type="custom">bibliotekovedenie-442</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>КНИГА - ЧТЕНИЕ - ЧИТАТЕЛЬ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>BOOK - READING - READER</subject></subj-group></article-categories><title-group><article-title>Чтение, грамотность, читательская компетентность: стратегия развития</article-title><trans-title-group xml:lang="en"><trans-title>Reading, Literacy, Readers Competence: Development Strategy</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сметанникова</surname><given-names>Наталья Николаевна</given-names></name><name name-style="western" xml:lang="en"><surname>Smetannikova</surname><given-names>Natalya N.</given-names></name></name-alternatives><email xlink:type="simple">nataly.smetannikova@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Русская ассоциация чтения</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Reading Association of Russia</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2017</year></pub-date><pub-date pub-type="epub"><day>06</day><month>04</month><year>2017</year></pub-date><volume>66</volume><issue>1</issue><fpage>41</fpage><lpage>48</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Сметанникова Н.Н., 2017</copyright-statement><copyright-year>2017</copyright-year><copyright-holder xml:lang="ru">Сметанникова Н.Н.</copyright-holder><copyright-holder xml:lang="en">Smetannikova N.N.</copyright-holder><license xml:lang="ru"><license-p>© 2026 ФГБУ "Российская государственная библиотека". Все права защищены. Воспроизведение без письменного разрешения запрещено.</license-p></license><license xml:lang="en"><license-p>© 2026 Russian State Library. All rights reserved. Reproduction without written permission is prohibited.</license-p></license></permissions><self-uri xlink:href="https://bibliotekovedenie.rsl.ru/jour/article/view/442">https://bibliotekovedenie.rsl.ru/jour/article/view/442</self-uri><abstract><p>В статье рассматриваются актуальные вопросы в области чтения, грамотности и компетентности читателей в связи с 10-летием принятия Национальной программы поддержки и развития чтения в Российской Федерации. Анализируется современный понятийно-терминологический аппарат. Англоязычный термин literacy расширил свои границы, добавив новые виды грамотности, сферы и продолжительность ее использования, вобрав в себя термин «чтение». Особое внимание уделяется современным теориям чтения (факторная, дейктическая и подрывных-прорывных инноваций). Современная практика, называемая смешанное обучение (blended learning), включает в себя как чтение с листа, так и чтение с экрана. Две модели развития инноваций (устойчивые и подрывные) характеризуют деятельность человека. На примере чтения представлены условия появления, критерии отнесения к явлению, показатели успешности и инструментарий оперирования прорывных инноваций. Нацио-нальная программа поддержки и развития чтения, а также международные обследования качества чтения 10- и 15-летних учащихся (PIRLS и PISA) являются примерами инновационных явлений. Стратегия развития заключается в целенаправленном качественном обучении чтению/грамотности с экрана и его включению в учебный процесс.</p></abstract><trans-abstract xml:lang="en"><p>The article deals with the topical issues in the field of reading, literacy and readers competence in connection with the 10th anniversary of adoption of the National Program for Reading Promotion and Development in Russia. It examines modern conceptual terminology and definitions in this area. The English term literacy has broadened its meaning adding new types of literacy, scope and duration of its use, incorporating the term “reading”. Special attention is paid to some modern theories of reading (factor, deictic and disruptive innovations). A modern practice called blended learning includes both reading from print and reading from screen. Two models of innovation development (sustainable and disruptive) describe human activities. The conditions of appearance, criteria for becoming a phenomenon, indicators of success and tools for operating disruptive innovations are presented on the example of reading. The National Program for Reading Promotion and Development as well as the international studies of reading of 10- and 15-year-old students (Progress in International Reading Literacy Study (PIRLS) and Programme for International Student Assessment (PISA)) are the examples of innovative phenomena. The strategy of development is focused on the qualitative teaching of reading/literacy from screen and its inclusion in the process of learning.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Национальная программа поддержки и развития чтения</kwd><kwd>грамотность</kwd><kwd>информационно-медийная грамотность</kwd><kwd>термины</kwd><kwd>заимствования</kwd><kwd>теории чтения</kwd><kwd>чтение с листа</kwd><kwd>чтение с экрана</kwd><kwd>смешанное обучение</kwd><kwd>прорывные инновации</kwd><kwd>стратегия развития чтения и грамотности</kwd></kwd-group><kwd-group xml:lang="en"><kwd>National Program for Reading Promotion and Development</kwd><kwd>Literacy</kwd><kwd>Information and Media Literacy</kwd><kwd>Terms</kwd><kwd>Borrowings</kwd><kwd>Theory of Reading</kwd><kwd>Reading from Print</kwd><kwd>Reading from Screen</kwd><kwd>Blended Learning</kwd><kwd>Disruptive Innovations</kwd><kwd>Strategy of Development of Reading and Literacy</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Национальная программа поддержки и развития чтения. 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