Multimedia Interactive Products as Means of Attracting Children to Reading

The decrease in children’s interest in reading is a global and national problem, which causes noticeable social risks in the children personal development and their further social integration. The paper considers popularization of books and formation of reading culture as important tasks of contemporary library-information activities. The authors emphasize that modern library visitors prefer electronic sources of information that actualizes the development and use of electronic information products in the practice of library services for children and youth. The purpose of the article is to determine the possibilities of using multimedia library products in attracting children to reading. The paper presents the results of the analysis of publication activity in 2014—2018 devoted to the attracting children to reading, including the use of multimedia. The authors draw attention to 33 publications, reflecting various aspects of reading promotion in children’s audience, as well as reveal the tendency of decrease in publication activity on this subject. The sociological survey of 150 children of primary school age allowed to determine their basic reading preferences and confirmed the importance of reading in the life of modern children. The paper notes that the results of study of reading interests of younger schoolchildren should be taken into account in the implementation of different forms of library work with users and should be used in the creation of information products aimed at popularization of books. The authors explain the relevance of using interactive multimedia products to attract children to reading: preference to children playing activities, combination of multimedia multiple information types and available interactivity. The paper considers the types of multimedia library products, approbated in the course of activities to attract children to reading, analyses their opportunities in involving children in reading and reveals their advantages and features. The authors characterize different types of interactive activities, give the examples of their use, as well as describe multimedia product abilities in attracting children to reading, their advantages and disadvantages. The paper concludes that the use of interactive multimedia products contributes to attract children to reading and can serve as a supplement to traditional library activities, as well can be used independently.

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