The Current State and Strategy of the National Program of Support and Development of Reading in China

Abstract

Proposing and propelling nationwide reading is the basic state policy of many countries, and reading is of vital importance for progress of nation. This article analyzes the current situation and gives characteristic of the nationwide reading in China in the recent decade. The article lists some strategies of the levels of national policy, industry collaboration, reading carrier and special groups, and digital reading that China adopts for propelling nationwide reading, in the era when traditional reading and digital reading coexist and mutually complement. These strategies ensure continuous and effective development of nationwide reading activity, and enhancement of national quality.