LIBRARY - CULTURE - SOCIETY
- It is planned to resume the All-Russian competition of scientific works in library science, bibliography and bibliology in 2021, which took place from 1978 to 2014.
- The competition is one of the most effective and authoritative tools for assessing, encouraging and stimulating scientific work in the institutions of the department of culture.
- Scientists with the most recognized names.
- Libraries as effective research institutions.
- The materials of the competition are considered as the basis for the institutional and substantive analysis of the publishing flow in the field of library science, bibliography and bibliology.
INFORMATIZATION - RESOURCES - TECHNOLOGIES
BOOK - READING - READER
The article presents the attempt to generalize the experience of working with graphic novels (comics, manga, etc.) available in the domestic book sector. The author considers the main stages of development in the historical perspective of forms and methods of popularization and distribution of graphic novels in Russia. At the first stage, formation of the segment of graphic novels in Russia was associated with the development of the festival movement. At the second stage — with the publishing boom and distribution of publications. Later — with work with a reader of graphic novels in libraries. Development of the festival movement was carried out due to the interest, first, in Japanese cartoons (anime) and Japnese graphic novels (manga), and secondly, in American comics and European graphic novels.
The author presents the festival movement in the context of the main directions: anime festivals and comics festivals (with special emphasis on the work of the ‘KomMissia’ [ComMission] festival). The article gives general characteristics of these types of festivals and reveals the degree of their involvement in the processes of forming the readership and professional environment at a certain evolutionary stage.
Bookstores and public libraries are the traditional operators of book dissemination and popularization of knowledge. The author explains why the integration of graphic novels into these spaces was delayed. The article notes the importance of reader communities in social networks in creating alternative channels for selling the products of publishers of graphic novels. In 2010, the Russian State Library for Young Adults (RSLYA) established the Centre for comics and visual culture, collecting graphic novels and providing methodological assistance to libraries that use graphic novels in their work. At present, it is the Centre for graphic novels and images that provides comprehensive support to libraries. The author highlights the role of the RSLYA as a methodological centre for library services to young people in the formation of loyalty to the new phenomenon among Russian library professionals. Based on the studied processes, the article gives characteristics of graphic novels as a new segment of the Russian book market with its inherent features of positioning in the reader’s environment.
IMAGES - PEOPLE - DESTINIES
HISTORICAL PRACTICES AND RECONSTRUCTIONS
- The creation of I.P. Ladyzhnikov (Ladyschnikow Verlag) was an extraordinary phenomenon of the publishing activity of the Russian diaspora. It arose as a result of mutually beneficial cooperation between the leaders of early Bolshevism (V.I. Lenin, L.B. Krasin, V.D.Bonch-Bruyevich) and key figures of the progressive literary association «Znanye» [Knowledge] (A.M. Gorky, K.P. Pyatnitsky).
- The commercial idea of the new enterprise, borrowed by the Bolsheviks from A. Parvus (Gelfand) and Y. Markhlevsky, was to use the mechanism of the Berne Literary Convention to protect the copyrights of Russian writers abroad, which did not fall under the Convention, since Russia had not signed it. The creation of a special book publishing house in Germany made it possible to extend the effect of the convention to the works of Russian authors, if they were published in it.
- This venture sponsored the newly emerging (and desperately needing funds) Bolshevik movement and, at the same time, defending the rights of authors, and as a result, a wide range of writers and playwrights collaborating with it, has become one of the largest publishing houses of the “Russian Berlin " by a number of authors, nomenclature of books, publishing circulation. The publishing house included a unique critical-bibliographic journal "New Russian Book".
INTERNATIONAL CONTENT
- Publication activity of research and teaching staff is one of the indicators of the effectiveness of higher education institutions.
- The problem of publishing publications in foreign journals with a high quartile and indexed by international scientometric databases is particularly acute for domestic researchers of library and information activities.
- Analysis of indicators and topics of specialized periodicals abroad on library and information issues allows you to select journals that are relevant for publishing scientific articles.
- Publication in foreign professional periodicals can be implemented by domestic researchers and teachers of library and information disciplines, both in the analyzed journals and other specialized publications and journals in related scientific fields.
One of the performance indicators of higher education institutions is publication activity of scientific and pedagogical staff in journals indexed by the international scientometric databases Web of Science and Scopus. Of particular interest is the study of the possibility of publications in foreign journals with a high quartile. The issue of foreign publications is acute for domestic researchers of library and information activities. The study identified 227 foreign journals that reflect the category “Library and information sciences” and publish information in English. There were selected for study 130 journals indexed in the Web of Science. The analysis of indicators of professional foreign periodicals allowed to make the rating of journals that are relevant for publishing scientific articles on teaching the library disciplines. The detailed analysis of the topics of publications in the identified journals helped to determine specialized foreign periodicals on library and information issues. During the analysis, there were selected the professional journals that reflect the results of research in the field of principal disciplines of the mandatory part of the bachelor’s degree program in “Library and information activities”.
The article considers the topics of specialized professional periodicals of foreign countries. For the selected publications, the author compiled the comparative table of the thematic distribution of publications with chronological coverage of 10 years that allowed identifying thematic headings with high publication activity. The article presents the analysis of territorial distribution of journals and identifies the leading foreign publishers. The author briefly highlights the features of publication placement in foreign journals. Based on information provided on the information and analytical portal eLIBRARY.ru, the author conducted the assessment of placement of publications by leading researchers in the field of library science in identified periodicals. The article presents the results of analytical review of the main foreign journals indexed by Web of Science and related to the first and second quartile, which publish articles in English and reflect issues in library and information sphere. The author established that publication in foreign professional periodicals can be implemented by domestic researchers and teachers of library and information disciplines, both in the analysed journals and other specialized publications and journals in related scientific fields.
EDUCATION - PROFESSION
- Image in today's world means many things - and libraries are no exception to this statement. It can be built in many ways, and one of them is to form a promotional image that both existing and potential library users can relate to. But based on what data can such an image be constructed?
- The library gets to know its audience better through surveys, in particular, but they lack the flexibility to ask additional questions or give the user more freedom to express their opinions. A more flexible tool is the semi-formalized interview.
- The methodology for using such a tool and the results of the semi-formalized interview are presented in the text of the article, and the information collected can become the basis for promotional campaigns of the library.
Over the past decades, advertising for the library has become a mandatory part of the activity, but the approach to its creation is largely based on accepted stereotypes that express the most common ideas about the properties of such a complex phenomenon as the target audience of the library. Advertising can be expressed through an advertising image that contains not only objective but also subjective information; it uses associations, metaphors, emotions, visualization of something that has a generalizing character, i. e. a layer of implicit information is added to the exact data and read automatically. One of the problems of creating an advertising image may be that there are contradictions between the perception of the person who creates an advertising based on a stereotype and its recipient. The article reflects the experience of the State Public Scientific Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS) in the study of two groups — “Event visitors” and “Readers”. The study involved 326 people (254 visitors to mass events and 72 readers of the SPSTL SB RAS). The author tested the method of semi-formalized interview to get relevant information for better understanding the audience’s motivation and desires. It is assumed to use pre-made plan with a list of mandatory questions, while using general wording and their variations, “close to the text”, and observing the general logic in their sequence.
The author analyses the data on distribution of users in both groups (“Event visitors” and “Readers”) by the age categories and employment areas; frequency of library visits; frequency of references to forms of work that are called in demand and found interesting in both groups; frequency of references to preferred information channels. The article presents the main positions for creating an advertising image of the library. The author shows the expediency of using the semi-formalized interview method to adjust the advertising image of the library and the campaign to promote events, resources and services based on it, both for individual groups and for several segments in parallel, if the library’s event or service does not have a specific addressee. The article reveals the method of work that can be applied in the analysis of the advertising image for other libraries.
ISSN 2587-7372 (Online)